Are you making this mistake? I see this mistake all the time especially if you are brand new to being an entrepreneur in the home based business/network marketing/direct sales/multi-level marketing and affiliate marketing industry, is that people brand their company rather than themselves. Let me share why this is a mistake and how simple it is to fix.
The main reason for this mistake is that you come to the industry from having a traditional job where you associate yourself with your company. When people ask what you do, you are accustomed to replying, “I am the account executive for X company” or whatever your title is in that company.
Once you start your own business and people ask the same question you say the same thing, “I’m a distributor of X company.” And that is a big NO-NO! Don't do that! The most important thing you can do now, (even if you have a job) is brand yourself not your company.
For those of you who are still employed, I don’t know why anyone would brand themselves online and say I am with company X. The average person in the United States is employed for a whooping 2 years!
When you transition into entrepreneurship it’s important to brand yourself. With all that is going on in the online industry it is better to brand yourself for future protections.
People buy things and get started with people they know, like and trust. They don’t care about the company you are with or about your product, they care whether you can help solve their problems. How can that be, you ask?
I cringe when I see people all over Facebook and Instagram promoting their product or their company. When all they need to do is switch that around and provide value. Then the perfect customer will come running to you like you are a giant magnet.
My husband and I were with a company for about seven years, and we never thought about leaving that company. Suddenly, everything fell apart, the company fell out of integrity, and suddenly we had to go find another way to make a living. If we had not branded ourselves and provided value online, we would have been dead in the water.
Big changes are happening in the network marketing industry! In the last year, four huge companies, in the United States, have had to drastically change their business model and most people have left those companies scrambling to find other sources of income. This is going to continue to happen.
One of the best things you can do to bulletproof your future is to brand yourself and not your company.
I would love to hear from you. Lay down some comments below or share this video with your team. I’m here to assist you with growing your business.