Despite the opportunity to break the six-figure ceiling, many people still feel awkward selling high ticket products, because they have erroneous ideas about what it means to work with clients at that level. By “high-ticket” I mean a sale that is more than $2,000.
Some people think that high-ticket customers would be high-maintenance and that they would have to work a lot harder to satisfy them. But, that’s just not true. There are huge advantages to selling higher priced products.
Here are three:
High-ticket selling isn’t about the number of hours you put in—it’s about the transformation you facilitate through your products. You’re actually going to do the same amount of work to secure a $25 sale as a $3,500 sale.
Think about it, you still have to attract a new lead, market to that lead, convert the lead into a customer, follow up, upsell—all those things have to be done whether you’re charging $25, $1000 or $3500.
Far from being needy or demanding, I generally find my high-ticket customers to be more respectful of my time. They’re also more self-reliant. And they’re more committed.
My high-ticket clients tend to work with me from a spirit of partnership. They come in, lay down their cash, fire up their commitment, and get to work. They take massive action and get massive results, creating an incredible upward spiral for themselves and my business as well.
The formula to create that Upward Spiral is:
Commitment plus investment equals action, equals results = mojo for your business. Here’s how that works:
When your affiliates invest in themselves at a high level, they’re demonstrating a huge level of commitment. They’re all in, and that leads them to take massive action.
When they take massive action they get massive results. Those results build their confidence, which leads to a commitment to take the next big action.
That big action yields another big result, which gives them even more confidence, creating an incredible upward spiral that could continue without end.
In the meantime, you’re experiencing your own upward spiral. You become known for mentoring affiliates to produce huge results, which leads to a nice bank account and even more committed customers. While your affiliates revel in their results, your mojo goes through the roof.
Before long you’ve got the business you’ve always dreamed of—six- or seven-figures while transforming lives around the world.