In the real world of brick and mortar business, every day millions of people are dragging themselves from their comfortable beds, performing their morning rituals of washing and breakfast to head to their jobs. In their daily grind some are thinking that there must be a better and easier way to make a living.
All these millions know someone or know of someone who has “made it” by quitting their boring existence and become their own boss using their own computers in the comfort and ease of home.
While the idea of working from home sounds like an ideal solution, most are just not preparing. Many of these unhappy people will just quit their jobs and jump right into the first internet marketing business they find with no preparation, no knowledge of what they are doing, no education, and no hope of success. Failure is their only option and they are not even aware of it. The real fact is that most of these (so-called) businesses do not have a plan or curriculum of learning for the new and budding business owner and the people who are having results are not equipped to effectively train and/or don’t care to be educators and build success into their customers.
According to many sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days. And that number is all too accurate: NINETY PERCENT!
This alarming failure rate goes unheeded for a number of reasons:
Of course, success is still a possibility. There IS that other 10% (ten percent) that do succeed. For them, success doesn’t happen by accident. And success isn’t just a crap shoot. Success happens because of some very important factors.
Success happens because people learn about internet marketing and how it works. They do not expect to get rich quick or be able to make a killing overnight and retire to a tropical isle.
It is strange but somehow the same people, who wouldn’t dream of starting a real world business, think they can make a go of an internet business even though they have no business background.
People think that an internet business just means that they no longer have to get up and go to work. They think they can simply work when the feel like it and still make a good living. They do not understand that any business requires them to work hard and sometimes work long hours.
That 90% failure rate of new Internet businesses really is not surprising when you think about the sort of people who start an internet business. Most people seem to think that being a successful internet marketer is as easy as getting a website built and getting their own domain name and they could not be farther from reality.
Being a successful internet marketer requires self-discipline. People read books like “4 Hour Work Week” and think that partying all night, sleeping until noon and then 3 or 4 hours with a computer will make them rich. There is not a magic button to push to have instant massive traffic to their million-dollar-like website and fistfuls of cash in their bank. It is just not going to happen. Internet marketing does not run on auto-pilot. And while established internet marketing types do not put in the long, boring hours they have built their businesses by doing that in the past.
It does not happen overnight for anybody. Most people are not prepared for the time requirement necessary for an internet business to achieve success.
All businesses whether large or small, Internet or “brick and mortar” have two things in common: they are a BUSINESS and must be operated like a business! Business people must understand accepted business practices. There are simple and basic concepts like “acceptable over-head expenses in relation to projected income”. All entrepreneurs need to understand profit and loss and what constitutes each.
It is not a requirement to have a college degree in business to be successful but it wouldn’t hurt. On the other hand some basic business knowledge is an absolute necessity. If it is difficult to balance your check book, then it might be a good idea to keep your day job and forget about being in business. Yes, you can hire an accounting firm that will tell you WHEN to make tax deposits, but they will not tell you IF you need to make tax deposits. An accountant can tell you if you made a profit but not how you make it. If you have no business background find a mentor who can guide you through the process.
The fact is that all successful businesses follow the rules of sound business principles. A successful business is not an accident. The numbers tell the story that only 10% of all new internet businesses are successful or are even still in existence after their first 120 days.
Have sufficient resources available for everything from startup costs to personal needs for a period of time. It’s called “capital” and there is no alternative to plenty of it. Make sure you have products to sell and a method to get paid, these are part of being ready for income.
Most of us have heard the phrase, “He has an attitude!” And it is often a derogatory remark made about a person with a negative attitude. The word “attitude” is important when thinking about marketing start-ups. A good attitude or a good mind set will not guarantee success but a bad attitude or a bad mind set can guarantee failure.
Let’s examine a few attitudes that will absolutely guarantee failure:
Starting a business … any business … has no guarantee of success, period! Even large multi-national businesses can fail in a new business venture. Failure is always an option and the possibility or probability of success can be enhanced.
You can increase your possibility of success by:
Remember those statistics! Ninety percent of all new internet businesses fail in the first 120 days. You don’t have to be part of that majority. You can become a part of that 10% minority of successful internet business enterprises. Find something that others are having success with – to the level you want your own success, do what they do, and you will have your own success. Be prepared to do whatever it takes for as long as it takes.
Find a great business model where the leadership supports, encourages and empowers you to a greater success than you can even imagine. AND then the simple steps are DO WHAT THEY TELL YOU TO DO!