Today, we’re going to talk about follow-ups. And why they’re so important. (Hint: this is where your sales happen). We'll also talk about how to do this without being annoying or salesy!
A lot of us give up after 2 or 3 follow-ups. Our prospects don’t respond, so we start assuming they don’t like us, or maybe it’s something we said and we make up all this stuff up in our head.
The good news, it’s not you!
People are busy. This is how humans are wired. They may not be ready at that very moment or they may need a little more time to “think about it”.
Are you following up 10 times?
Most people don’t. They may follow-up three times, but if they don’t hear anything, they begin thinking up stories as to why the other person isn’t responding.
In reality, most people won’t respond to the first five follow-ups. The reason is simple: it takes time for people to stop seeing you and the opportunity you’re offering as a threat. The threat is change. Change is scary and their subconscious mind will shut it down.
After several more follow-ups, they’ll connect to the hope of the original opportunity. By the time they get the sixth or seventh follow-up, they may respond and say “I’m so sorry! I’ve been busy with [work, school, family]. Thank you so much for following up!”
At this point, they’re more likely to have their defenses down and will be open to talking about it with you. That’s why by your sixth or seventh follow-up, you’re technically starting over. But now you really have the opportunity to help them–long after most people would have given up.
Remember: keep them on your list until they convert or say no.
Stay positive during the follow-up process
One of the reasons entrepreneurs avoid following up is they don’t want to seem annoying and drive away potential business or recruits. Waiting to hear back may feel lonely at times. However, there are three questions to ask to help you keep your chin up and motivated to continue reaching out to your contacts.
#1 Do you believe in your products?
#2 Do you believe in your company?
#3 Are you in the business to change lives?
If your answer is “Yes” to these questions, it’s time for a shift.
Since you care about your relationships, following up is your chance to show them how much you care. Ensure you’re following up with the right people at the right time by following a system so no one falls through the cracks.
How to follow-up without being annoying
No one wants to feel like a pest. Here’s how to follow-up without feeling like one.
Never ask them to do anything in the message (The last thing you want is to make them feel like you’re giving them work. Instead, ask how they’re doing, send well-wishes for a great day, etc.)
Send your message via Text and keep it short enough so they can read it without opening it (Because they are not going to respond yet. )Remember, following up is an act of love. It's the only way we can actually help someone… because until they take action, we have no opportunity to impact their lives.
If you fail to follow up, what you're really communicating is: you just don't care.
As you follow up, remember:
Be positive and show them that you care
Be persistent. Keep following up. Keep following up. Keep following up.
If you start feeling like you aren't ever going to get an answer, remember, you are running a BUSINESS. Simply, nicely, take the opportunity away.
I send an email or a text that says, “Hey, I know we're all busy, but I'm focused on helping as many people as I can reach their goals. Since I haven't heard back from you, I'm going to assume that this isn't for you. I wish you the very best.”
This simple text releases me from wondering what's up with my prospect, plus lets them off the hook as well.
Believe me, the ones that are still interested will email, phone, text back letting you know!
As entrepreneurs, we know that any time we have the opportunity to answer that question, we have an opportunity to introduce ourselves to potential new customers. What was a simple question is now a Big. Fat. Stomach. Ache.
Of course, we don’t want to come across as desperate. Or needy. Or pushy. Or uncertain. If you’ve ever been to a conference or business networking event, you’ve seen the people who work their way around the room, introducing themselves to everyone and shoving a business card in their face.
We definitely don’t want to be that girl!
So how do you do it? How do you craft a compelling answer to the question “What do you do?” in just a few sentences and without coming off like a salesy weirdo?
It used to be called an “elevator pitch” — the name coming from the idea that you only have the length of an elevator ride to tell someone important who you are and what you want. Like all pitches, being able to deliver one is a vital business skill, which is why I’ve devoted an entire module called “Ditch Your Pitch: Craft Your Juicy Intro” in my Top Producer Academy
Inside the module I discuss:
How to increase your confidence in pitching and make your offer catch your audience’s attention.
Examples of great pitches from people in different businesses.
A worksheet that you can use to quickly and easily craft your own perfect pitch for a variety of situations.
And more!
Here are some tips:
Know your purpose. Think about your perfect prospect and what they want and how you help them get it. The clearer you are on your this, the clearer your intro will be. Think about the opportunity you want to present to the listener — whether it’s to do business with you, make a referral, partner, or something else.
Don’t say what you do. Too often when we are asked “What do you do?” that’s exactly what our answer is. But what the other person really wants to know is, “What do you do for your me?” Answer that question instead.
Don’t get too cute with your title. I know lots of entrepreneurs who shy away from traditional titles — like coach, copywriter, designer, etc. — because they think it’s too limiting or doesn’t really describe what they do. That’s fine, but if you make up a title for yourself like “Chief of Imagination” or “CEO of Everything” don’t expect anyone else to know what that means.
Start with how you help.A great way to start formulating your elevator pitch is to start by saying, “I help…” and describe your ideal prospect. That way your listener knows immediately a) if they are a potential customer for you and b) if they know anyone who fits the bill.
Get specific.When describing who you help, get very specific. If you say you help “women,” that’s not going to trigger anyone’s memory. If you say you help “women in midlife who are struggling with career change,” it’s both more memorable and will instantly trigger the other person if they know someone who fits that description.
Talk about results.After you say who you help, talk about the problem you help them overcome. If you sell clothing, the result isn’t the dress, but how people feel wearing the dress. If you in to supplements, your don’t want to dwell on your clients’ problems, but how you help them overcome those problems.
Tell a story. Work on making your pitch as engaging and novel as possible with the words you choose. Don’t just say that you sell clothes that are comfortable; say you sell clothes that feel like wearing a cloud, that feel like armor protecting you from the world, or that feel like wearing nothing at all! I guarantee a story description will get people to sit up and take notice.
Include a “so that…” statement. After you’ve said who you help and the results you help them achieve, tack on the phrase, “so that…” This is the benefits statement that conveys why someone really wants to work with you or buy your product. You don’t actually have to use the words “so that” but be sure you include the sentiment.
Include a differentiator. What makes you different? Especially if you do something that is fairly common — like supplements, skincare or essential oils, etc. — you need to spell out what makes you different right up front. You can even say something like, “Unlike [my competition], I [key differentiator]…”
Keep it short.Remember, this is called an “juicy” intro for a reason — you need to be able to deliver it in a short amount of time. Don’t try to include your entire story, every product you sell, or every demographic you serve. Keep it short, sweet, punchy, and to the point.
Have a call to action.You’re making this intro for a reason, right? What is it? This is the part you will probably customize the most from opportunity to opportunity. If you’re talking to someone you already know might be a good prospect you could say, “Could we schedule a meeting to talk more about this?” If you’re talking to a stranger, you might say, “Do you know anyone who…?” Either way, know what your ask is and make it.
The only way to get better at your juicy intro is to practice. Write it down, read it out loud, and try it out on your friends and family. It will probably feel awkward at first, but you’ll get better at it as you go.
In the Top Producer Academy I offer more examples and a fill-in-the-blank template for crafting your juicy intro, but here are a few more examples:
Instead of saying, “I sell jewelry,” you could say:
I help professional women feel more confident with a jewelry wardrobe that is beautiful, unique, and appropriate for any boardroom so that they stand out without sticking out.
Instead of saying, “I sell skincare,” you might say:
I help women halt the aging process in their skin so they feel and look younger longer.
Instead of, “I make online trainings for network marketers,” I might say:
I help serious network marketers grow and automate their businesses online so they rank up, make more money, so they can spend more time with the people they love most in their lives.
A question that I get often is, “How do you get so much stuff done, yet have balance in your life?”
You see, BALANCE was what I was looking for when I get started as an entrepreneur. I had been downsized for the last time. I was DONE with working 24/7 helping others pursue their dreams. I just wanted to spend as much time as I could with the people I love most in my life, yet still get paid executive-level income.
Then I learned this little hack…
In just five minutes each day you can significantly change the course of your life. When you take this step and then follow through the next morning, you can literally drop your bad habits and transform your health, finances, and relationships. Just insert this little five minute hack into your daily thirty minute transformation plan and you're golden.
How to Hack Your Bad Habits in Five Minutes
BUZZ. BUZZ. BUZZ.
There goes your alarm clock. Again. OOPS – that was your alarm going off – ten minutes ago. You're already running late. Again.
But hold on, not so fast. You can still hack your bad habits and make huge changes in your life in just about five minutes a day. And yes, it's still possible even though your boss is working your ass off, while you are raising your children, while you run your business and while you juggle a social life, family responsibilities, and even enjoy a little downtime for yourself.
And even better, making these changes is FREE. In fact, you're about to discover a complete five minute hack for changing your life.
Here it is. And it’s super-simple, yet most people don’t take the five minutes it takes to do it.
Every evening, before you go to bed, write down the 5-10 things you need to do the next day to move forward with your priorities.
What are the things you can do that will have the MOST impact?
Doing this simple exercise, EVERY DAY, gets your organized and focused on what needs to be done… and what doesn’t.
This little hack can turn into a giant step towards transforming your whole life. Easy-peasy, lemon squeezy.
Another Bonus Hack – Takes 10 More Minutes
The next ten minutes of your transformation are as important and are essential to making big changes in your life.
Wake up 10 minutes earlier.
Yeah, I know, the alarm clock sucked today. But now you have priorities. Now you have a checklist of things to do and motivation to get out of bed not just on time, but a little bit early, because it's going to make all the difference in your life.
Getting up early starts with making changes at night. Simply cut out a bit of TV today (TIVO it!), and get to bed on time – or even fifteen minutes early – so that you can get up with ten minutes to spare in the morning. When you do this, you'll be shocked at the difference it will make.
Every problem can be attacked better first thing in the morning when you have better mental clarity and fewer distractions. Eventually you should work up to getting up thirty minutes – or even an hour – earlier than you do now, but let's start with ten minutes tomorrow.
Keep your priority to-do list right beside your bed. When you wake up and get through your morning routine, go right to item number one on the list and start taking action to get it done. This might mean starting an exercise routine, preparing a better lunch for work, doing a CSI-style investigation on your bank balance, or simply going through a stack of unpaid bills on your kitchen table.
Whatever your number one priority is, attack it first thing in the morning. Again, you'll be shocked at what you can get done in just ten minutes without distractions. You'll get addicted to the progress you can make in the calm and silence of the early morning hours. Getting an early start is one of the top secrets of the most productive and successful people in the world. And now you're an insider just like them.
So far, so good. By borrowing just fifteen minutes from your busy day we've already made a dramatic change in what you are getting done. Your life is starting to change for the better. But we're only halfway done.
That's how you transform your life thirty minutes at a time. It all starts today, right now, by writing down your priorities to attack tomorrow.
IF you want more leads, signups and recruits, pay close attention to this one!
Should you start a blog?
Let me make it real clear for you…
IF you plan on being in the home business profession for any length of time..
You should do it ASAP.
Do you know my story?
I hemmed and hawed about posting stuff online about myself for years until I FINALLY broke down and posted a video with my story on it.
– It was really poorly lit.
– It was over 20 minutes long!!! (WAAY too long!)
– It was just horrible.
– BUT, my prospects WATCHED IT on my blog.
And… as a result, that lousy video on my blog made me hundreds of thousands of dollars.
I knew that I needed a place where my prospects could check me out online so that they trusted me enough (even just to return my call).
Since I made that decision, my life has never been the same.
I now get leads and sales every single month because of my blog. And I began to sell… without selling.
This is selling without selling in your network marketing business.
Yes, you can build it yourself.
BUT… do you really have the skill? Or the time?
So here is the dealio…
I've been wanting to offer this service to my peeps (YOU!) for AGES, but since I wouldn't be personally building your blog, I had to find the right people to take care of you.
After all, it's YOUR BRAND and YOUR MONEY, right?
I'm super excited to say that we've found the right team to get this done BEAUTIFULLY and ELEGANTLY for you! YAY!
AND… best of all, it's totally affordable!
How's that for awesome?
And if you needed any more proof?
Check this out..
Check out those stats! I've done ZERO promotion. I didn't even blog! Notice August 4th… 15 unique visitors, with 51 page views!
Do ya think that they were checking me out?
THIS IS THE REASON THAT YOU MUST HAVE SOME SORT OF WEBSITE/BLOG.
And I've found the guy to do if for you.
Simply and elegantly… and affordably.
So, if you want to sell without selling, conquer your prospects objections while you sleep and quickly build your brand, then…
This is your chance to get your website done once and for all… BEAUTIFULLY and ELEGANTLY!
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