I just heard one of the kookiest reasons for not getting started doing something online from someone I have known and respected for a long time. She said to me, “Karla, I just don't see how I can create the income that I want to create because I don't have an email list and I think I'll need an email list of over at 10,000 people or 20,000 people to create the kind of financial results I want to create.”

I thought there is so much faulty thinking with that particular statement.

Let’s talk about the importance of email marketing.

There are all kinds of list: the people who follow you on Facebook, on Twitter, on LinkedIn, on Instagram, on Periscope, and on YouTube. There is also your email list. Those people you are building a relationship with are extraordinary valuable.

Here’s the cold hard fact. You MUST collect email addresses from the people that visit your websites (or blog or social media pages), because one thing is certain… they will never come back.

Even if you are the biggest marketer in the world, the most amazing blogger, creative amazing YouTube videos, or Facebook posts, maybe they will return, but probably not.

You have to build a relationship. They need to know they can trust you before they buy anything from you.

When Would be a Good Time to Start Building Your List?

If you want a 100-foot tree in your backyard, when would have been the best time to plant that tree? The best time would have been 50 years ago, but when's the second best time? The second best time is today.

And while yes, if you would have started building your email list 15 years ago you have a list of hundreds of thousands of people at this point. When is the second best time to start your email list? That is today!

And just think of it this way if you only generate 3 leads a day in the next 30 days you would have 90 leads; in three months you would have 270 leads. And 270 leads is way more valuable than 1000 and 1000 is way more valuable than 50,000.

Small Lists Are VALUABLE

Let me explain, if you have a list of 10,000 people, that list is not 10X more responsive than a list of 1000 people. If you have a list of 1000 people, that list is not 10X more responsive than a list of 100 people. It just doesn't work that way. For some reason in the Internet marketing world, the smaller the list the more income is typically generated out of that list.

Don and I had a list of 500-600 people that we just nurtured along and we ended up generating an income of over $100,000 with that list. It might have been between 500 and 600, but it was a very small list that we had just begun contributing to steadily over time.

Again, I believe that your list is your personal ATM machine. This is your way to communicate with those individuals and build their know, like, and trust factor with your prospects.

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